--- title: Do More Than Just Show Up description: Do More Than Just Show Up --- ![ibx-email-template-header-logo-2-1](https://blog.ibexshow.com/hs-fs/hubfs/ibx-email-template-header-logo-2-1.png?width=295&height=44&name=ibx-email-template-header-logo-2-1.png)   ![ibx-email-template-header-logo-2-1](https://blog.ibexshow.com/hs-fs/hubfs/ibx-email-template-header-logo-2-1.png?width=300&height=45&name=ibx-email-template-header-logo-2-1.png)   [𝕏](http://x.com/IBEXShow) [IBEX E-NEWS](https://resources.ibexshow.com/enews) # Do More Than Just Show Up July 12, 2013 At IBEX we often find ourselves telling our exhibitors and attendees to start planning for our event BEFORE they arrive at the front door. We tell our exhibitors that a pre-show marketing plan will have a noticeable, positive effect on their booth traffic and ROI. It is a fact that our exhibitors who implement planned pre-show marketing have incredible IBEX's. Makes sense, right? And our attendees pre-show planning should include researching exhibitors, setting up meetings, and scheduling the seminars they want to attend. This morning I came across a great article that talks about just this topic - [Do More Than Just Show Up. ](http://heraldbulletin.com/business/x35806594/Susan-Miller-Do-more-than-just-show-up-at-trade-shows) Happy Friday.   ### Recent Posts IBEX is the largest technical marine event in North America, and the three most valuable days of the year for all marine professionals. No other event gives you so much access to the people and technology shaping the industry. [![ibx-email-template-header-logo-2-1](https://blog.ibexshow.com/hs-fs/hubfs/ibx-email-template-header-logo-2-1.png?width=260&height=39&name=ibx-email-template-header-logo-2-1.png)](https://www.ibexshow.com/) In Partnership With [![ICOMIA: International Council of Marine Industry Associations](https://blog.ibexshow.com/hubfs/IBEX_April2019%20Theme/Images/ICOMIA_footer.jpg)](https://www.icomia.com/) Owned & Produced By [![NMMA RAI](https://blog.ibexshow.com/hs-fs/hubfs/NMMA_RAI_260x275.png?width=130&height=138&name=NMMA_RAI_260x275.png)](http://www.rai.nl/en/) IBEX is owned & produced by [National Marine Manufacturers Association](http://www.nmma.org/) & [RAI Amsterdam](http://www.rai.nl/en/) The International BoatBuilders’ Exhibition & Conference 10 South LaSalle, Suite 3500 Chicago, IL 60603 USA [info@ibexshow.com](mailto:info@ibexshow.com) © Copyright 2008-2023, All Rights Reserved. [Terms of Use](https://ibexshow.com/website-notices-and-disclaimers/) ![18 and over only at IBEX Show](https://blog.ibexshow.com/hubfs/IBEX_April2019%20Theme/Images/18-id.png) IBEX is for the TRADE ONLY. No one under 18 years of age, including infants, will be admitted. ![Proud Supporting Members of IFBSO](https://blog.ibexshow.com/hubfs/IBEX_April2019%20Theme/Images/IFBSO-logo.jpg) Proud Supporting Members