The worst thing an exhibitor can do is just show up. We love it when an IBEX exhibitor asks us to work with them to create a new and exciting on-site marketing opportunity. This year at IBEX Tampa you'll see very creative marketing and branding. We've signed nondisclosure agreements, brainstormed, and several exhibitors are really doing amazing things to get attention, build their brand, and it will pay off. Not everything is doable obviously, but we do our best to say yes.
So, exhibitors, if you haven't got your head in the game, it's time to start getting creative. It's not just about your alloted exhibit space. Exhibitors who do aggressive and clever marketing and pre-show planning rarely have a bad experience at our show. Use the Marketing Tool Kit or check out the Sponsorship & Advertising Opportunities for inspiration.
