As the marine industry's show schedule slows down a bit for the holidays, we all can take this opportunity to get caught back up. I found this article on trade show ROI and b2b lead generation very timely and I hope it will be helpful to you. I too sit with a pile of business cards that need my attention and this article offered me inspiration. It also offers a great 7 step plan for converting leads to sales.
Read on...
Boosting Trade Show ROI and Maximizing B2B Lead Generation